BAG (what is primer?
primer 101
what are most primers like?
Primers typically contain a lot of silicone to create that matte, airbrushed look. Formulas sit on the surface of skin and are often heavy, cakey and drying. Not a good look (or feeling).
the anti-primer primers
Combining the best of two beauty essentials: skincare + primer, Heir Atelier Anti-Primer Primers hydrate, moisturize and nourish to create a smooth canvas for applying and keeping makeup in place. No more masking, spackling or fakeness. We don't want to hide what makes you...you.
shop now >FROM THE FOUNDER
“A great makeup primer is one of those “can’t live without” essentials. Once you
start using it, there’s no going back. My modern approach: lightweight
formulas that smooth and hydrate the
skin while they instantly improve
the look of your makeup.”