WHY DO I NEED PRIMER?

THE ANTI-PRIMER PRIMER

buildable & breathable

dewy on demand

sheen without the shimmer

line blurring & skin smoothing

ideal for all skin types

(and all selfies - just hashtag #heirhead)

FROM THE FOUNDER

“A GREAT makeup primer is one of those “can’t live without” essentials that once you start using, you don’t know what took you so long –like laser hair removal or a Brazilian Blowout™. Heir Atelier Primers are next-level – perfected Primers with a modern twist designed to equally benefit your skin while they instantly beautify your face!

 

- Kendra Richards,

Heir Atelier Founder and Visionary

#1

your new

beauty bff with

skin-saving

benefits

 

Get the best of both worlds with our perfected Primers that work like a cosmetic and act like a high-performance hydrator. Instant blurring and smoothing are now yours forever. You’re welcome.

#2

skin smoothing

on demand

 

We’re on demand girls living in an on demand world, and picture-perfect skin is no exception. Our powerful skin-transformers instantly create the look of a smooth, retexturized complexion while they boost make-up’s staying power.

#3

because skin wasn’t

meant to be spackled

 

With essential youth-giving hydrators like Hyaluronic Acid, your skin is plump in the right places, matte where it matters, and never feels dry, cakey or sticky.

#4 - #5

your lips and

your eyes

 

Avoid the make-up melt down on your eyes and lips while smoothing, evening and refining delicate skin. These (truly) addictive textures designed for the unique lip and eye areas lock-in color, blur imperfections and add the ideal dose of healthy hydration.

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