Makeup primer is the first step before applying your makeup. It enhances the texture of the skin, blurs the look of fine lines and pores - so makeup glides on evenly, and lasts longer.
what are most primers like?
Primers typically contain a lot of silicone to create that matte, airbrushed look. Formulas sit on the surface of skin and are often heavy, cakey and drying. Not a good look (or feeling).
the anti-primer primers
Combining the best of two beauty essentials: skincare + primer, Heir Atelier Anti-Primer Primers hydrate, moisturize and nourish to create a smooth canvas for applying and keeping makeup in place. No more masking, spackling or fakeness. We don't want to hide what makes you...you.
“A great makeup primer is one of those “can’t live without” essentials. Once you
start using it, there’s no going back. My modern approach: lightweight
formulas that smooth and hydrate the
skin while they instantly improve
the look of your makeup.”