primer 101

what is primer?

 

Makeup primer is the first step before applying your makeup. It enhances the texture of the skin, blurs the look of fine lines and pores - so makeup glides on evenly, and lasts longer.

 

 

what are most primers like?

 

Primers typically contain a lot of silicone to create that matte, airbrushed look. Formulas sit on the surface of skin and are often heavy, cakey and drying. Not a good look (or feeling).

the anti-primer primers

 

Combining the best of two beauty essentials: skincare + primer, Heir Atelier Anti-Primer Primers hydrate, moisturize and nourish to create a smooth canvas for applying and keeping makeup in place. No more masking, spackling or fakeness. We don't want to hide what makes you...you.

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FROM THE FOUNDER

“A great makeup primer is one of those “can’t live without” essentials. Once you
start using it, there’s no going back. My modern approach: lightweight
formulas that smooth and hydrate the
skin while they instantly improve
the look of your makeup.”

 

- Kendra Richards,

Heir Atelier Founder