primer 101

what is primer?

 

Makeup primer is the first step before applying your makeup. It enhances the texture of the skin, blurs the look of fine lines and pores - so makeup glides on evenly, and lasts longer.

 

 

what are most primers like?

 

Primers typically contain a lot of silicone to create that matte, airbrushed look. Formulas sit on the surface of skin and are often heavy, cakey and drying. Not a good look (or feeling).

the anti-primer primers

 

Combining the best of two beauty essentials: skincare + primer, Heir Atelier Anti-Primer Primers hydrate, moisturize and nourish to create a smooth canvas for applying and keeping makeup in place. No more masking, spackling or fakeness. We don't want to hide what makes you...you.

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FROM THE FOUNDER

“A great makeup primer is one of those “can’t live without” essentials. Once you
start using it, there’s no going back. Heir Atelier is the culmination of my years as
a professional makeup artist knowing that skin is the canvas for makeup. My
modern approach: lightweight formulas that smooth and hydrate the skin while
they instantly improve the look of your makeup.”

 

- Kendra Richards,

Heir Atelier Founder